Baiyun district: Charting new chapter of cultural tourism

In recent years, Baiyun district in Guiyang has focused on optimizing tourism resource allocation, enriching and upgrading tourism formats, enhancing the quality of tourism services, and promoting the integrated development of multiple industries through the "tourism+" model, leading to sustained growth in the cultural tourism market.

Focusing on resources, customers, and services, the district has launched four cultural tourism routes, implemented key projects such as the Penglai Xianjie–Moli Town and the Yunshang art base, and planned 13 seasonal cultural tourism activities. These efforts have driven the high-quality development of its tourism industry.

Public sports service facilities in Baiyun district. [Photo/WeChat account of Baiyun district]

At the same time, Baiyun district has planned diverse cultural tourism activities and conducted unique marketing strategies to unleash the vitality of the cultural tourism industry. In 2024, over 170 cultural, commercial, sports, and tourism-themed events were organized, including more than 70 commercial performances and over 60 themed marketing activities.

The district has been fully committed to promoting the construction of sports parks, public sports stadiums, community football fields, fitness trails, and public outdoor sports service facilities. Focusing on people's needs, it has built a higher-level public service system for civil fitness.

This year, Baiyun district will strive with even greater determination to transform the cultural tourism industry into a people-benefiting industry and drive high-quality development of the tourism industry.